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Does your
business need a website?
For any business that seeks to
succeed in today’s market, establishing a presence on the Internet
is no longer an option. Today’s shopper is more technologically
savvy and more inclined to utilize resources that will maximize his
time and fit his busy schedule. Take your business from a local
venue to a global market. Today’s information technology brings the
world to your doorstep and your business to the world.
See the following statistics:
New
research shows that 70% of US adults use the Internet as an
information source when shopping locally for products and services —
up from 60% in October 2003. These figures put the Internet on par
with newspapers as a local shopping information resource, and
suggest that the Internet is on track to surpass newspapers as a
consumer influencer in the very near future.
Research conducted by the Kelsey Group and ConStat, 03/2005
Nearly 100 million adults made
purchases after doing online research last year, coming close to the
number of adults who purchased through catalogs, direct-mail ads and
telemarketing calls combined. 114.1 million adults searched for
product information on the web last year, and that 98.9 million of
this group went on to make purchases either online or offline. By
comparison, 106.7 million adults made purchases through catalogs,
direct-mail and telemarketing, Three out of five adults go online
regularly and the majority of U.S. residents now use the web to
shop.
The Dieringer Research Group, 08/2004
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